A Data-Driven Approach to Better Understand Shoe Life

Modern footwear is made from high quality materials, but no matter how durable shoe soles are, all materials degrade over time. So how long should we wear running shoes before they go from offering great shock absorbing capability to posing more of a risk for running injury? Is there a way to better understand the…

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Personalized Form Coaching

Introduction In 2016, Under Armour embarked on a journey to understand how to best leverage data from our UA HOVR™ Connected running shoes to coach runners for optimal performance. This journey was motivated by an early discovery that runners at the 2016 Boston Marathon “bonked” differently. In other words: runners managed their fatigue differently, and…

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