Prototyping Design Ideas with Chatbots

At Under Amour®, we’re committed to our mission: Under Armour makes you better — not just through our gear but also through our fitness apps. As software designers, it’s our job to craft digital solutions that give our users what they need to be better.  How do we know what people need? Asking users directly…

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Connected Footwear Testing: Speed, Distance, Stride Length and Cadence

The Under Armour® mission is simple: Under Armour Makes You Better. Digitally, this means delivering reliable, accurate, and trustworthy data to our customers. In February 2018, Under Armour released its third version of connected footwear: the UA HOVR™ shoe. Not only do these shoes provide customers with a fantastic pairing experience and integration with MapMyRun®,…

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Improving Product Experience Through Customer Research

At Under Armour Connected Fitness® we start with the customer, and that means that we believe the best solutions arise from a thorough understanding of customer wants, needs, and behaviors. In addition to the raw data we can analyze via our app platforms, we inform and inspire our work through qualitative research methods. As customer…

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Jumping to Conclusions

MapMyRun’s Jump Around Recovery-Monitoring Feature is Sensitive to Neuromuscular Fatigue in Recreational Runners Last year, we came out with a new connected shoe: the Gemini 2 Record. The awesome new features of this shoe come from the small chip embedded in the midsole, like measuring a runner’s speed, distance, and cadence during a run. On…

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