Prototyping Design Ideas with Chatbots

At Under Amour®, we’re committed to our mission: Under Armour makes you better — not just through our gear but also through our fitness apps. As software designers, it’s our job to craft digital solutions that give our users what they need to be better.  How do we know what people need? Asking users directly…

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Improving Product Experience Through Customer Research

At Under Armour Connected Fitness® we start with the customer, and that means that we believe the best solutions arise from a thorough understanding of customer wants, needs, and behaviors. In addition to the raw data we can analyze via our app platforms, we inform and inspire our work through qualitative research methods. As customer…

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