Personalized Form Coaching

Introduction In 2016, Under Armour embarked on a journey to understand how to best leverage data from our UA HOVR™ Connected running shoes to coach runners for optimal performance. This journey was motivated by an early discovery that runners at the 2016 Boston Marathon “bonked” differently. In other words: runners managed their fatigue differently, and…

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Taste Labeling and Analysis

Sandwiches or burritos for lunch? Popcorn or candy at a movie? Anyone who has come across these kinds of decisions can attest to how important and very personal senses of taste can be, and yet taste remains one of the main deciding factors in what all of us eat. As we strive to better understand…

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