A Data-Driven Approach to Better Understand Shoe Life

Modern footwear is made from high quality materials, but no matter how durable shoe soles are, all materials degrade over time. So how long should we wear running shoes before they go from offering great shock absorbing capability to posing more of a risk for running injury? Is there a way to better understand the…

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Connected Footwear Testing: Speed, Distance, Stride Length and Cadence

The Under Armour® mission is simple: Under Armour Makes You Better. Digitally, this means delivering reliable, accurate, and trustworthy data to our customers. In February 2018, Under Armour released its third version of connected footwear: the UA HOVR™ shoe. Not only do these shoes provide customers with a fantastic pairing experience and integration with MapMyRun®,…

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What UX Is

We live in a world where sensors and connectivity inhabit even the most ordinary of objects. Users control their household appliances from anywhere in the world, cars can all but drive themselves, and we can watch the making of our pizza in real-time. There are over 5 million apps available today, many of which connect…

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