Improving Product Experience Through Customer Research

At Under Armour Connected Fitness® we start with the customer, and that means that we believe the best solutions arise from a thorough understanding of customer wants, needs, and behaviors. In addition to the raw data we can analyze via our app platforms, we inform and inspire our work through qualitative research methods. As customer…

Read more…

What UX Is

We live in a world where sensors and connectivity inhabit even the most ordinary of objects. Users control their household appliances from anywhere in the world, cars can all but drive themselves, and we can watch the making of our pizza in real-time. There are over 5 million apps available today, many of which connect…

Read more…